Apparel Identity

Ignites Performance

Drives Fashion

Creates Community

Who We Are

Lion Brothers is the leading designer and manufacturer of apparel brand identity systems. Since 1899, Lion has been telling the story of identity, of belonging, through carefully crafting products with attention to every possible detail.

Today, Lion is a company focused on integrating creative design with scientific and technological advancements to create new innovations for the world's most notable apparel brands, corporations and not-for-profit organizations. Inspired by a team who bring insights, creativity, experience and technological expertise to our clients, our goal is simple: To create apparel identity that delivers Brand Value.

Our Focus

Lion works in partnership with clients, harnessing the latest technologies and trends to develop branded apparel identity and decoration that is relevant, fresh and leads the industry in innovative manufacturing techniques and material science.

With global manufacturing capabilities and worldwide operational support Lion provides Brands and their factory partners unparalleled service. We collaborate with your team to implement smart solutions that respect, protect and advance your brand.

Core Capabilities

  • Design &
    Creative Services

    Design & Creative Services

    Our team of talented designers and developers bring an extensive understanding of visual arts, branding, material development, digitizing, preproduction and apparel design to every project.

    We collaborate with clients to create inspiring product concepts and collections that meet fit, form, function, aesthetic and budget objectives.

  • Product

    Product Development

    Our Product Development team collaborates with clients in concept creation, line development, prototyping and testing of new apparel identity and embellishment solutions.

    From the selection of fabrics, threads, films, inks and performance adhesives to in-depth knowledge of the processes critical to delivering premium products, we are expert in developing products that meet customer objectives. Our rigorous testing includes extensive color management, washability, durability and adhesive performance testing.

  • Global

    Global Manufacturing

    We are a leader in Digital Manufacturing Innovation.

    With state-of-the-art Domestic and Far East production facilities, our manufacturing supports clients around the world with efficiency, productivity and consistency. We proudly operate under global brand standards for social, environmental and facility compliance. We manufacture performance apparel identity to exacting customer specifications.

  • Trends & Insights

    Our insights provide the latest market and product trend information from around the world. Trend presentations focused on identity, embellishments and decoration are developed seasonally. Observations and insights gathered from our global team are shared regularly to keep you fully informed on industry changes.

  • Research
    & Development

    Research & Development

    Our R & D team is dedicated to discovering the next generation of product and process innovation. From basic research focused on the fundamental properties of fabrics, threads, films, inks and adhesives to advancing our technical capabilities and operational processes, we work with clients to take a brand vision and deliver new apparel identity solutions.

  • Worldwide
    & Technical Support

    Worldwide & Technical Support

    Lion provides clients worldwide technical support to ensure that factory partners and brand distribution operations are supported with in-factory technical heat seal set-up, training and machine calibration.


  • Embroidered Emblems and Insignia
  • Sublimated Print Emblems and Insignia
  • Lion Performance Print Licensed Sports Identity
  • Embroidered Appliques
  • Mixed Media Embroidery/Sublimated Appliques
  • Heat Transfers
  • Laser-etched Apparel Identity and Decoration
  • Laser-perforated Apparel Identity and Decoration
  • Markets

    Professional & Collegiate Team Sports

    • Official Team Insignias
    • Wordmarks & Logos
    • Official League Logos
    • Crests
    • Brand Logos
    • Player Names & Numbers

    Membership & Affinity Organizations

  • Official Organization Insignias
  • Troop, Council and Chapter Insignias
  • Achievement and Fun Patches
  • College, Sports, Resort & Entertainment Fan Wear

  • College & Licensed Sports Fan Apparel Decorations
  • Destination & Licensed Entertainment Fashion Embellishments
  • Fashion Apparel

  • Apparel Brand Identifications
  • Decorations and Embellishments
  • Seasonal Trend Offerings
  • Retail Customization

  • Creating the In-store customer experience
  • Enabling E-commerce customization platform
  • Personalizing your brands
  • "Our goal is to create products that are beautiful, functional, meaningful and accessible."

    Suzy Ganz

    CEO, Lion Brothers


    Get In Touch

    United States Headquarters

    Red Brook Corporate Center, Suite 410

    300 Red Brook Blvd.

    Owings Mills, MD 21117

    PH 800-365-6543

    Asia Headquarters

    5/F Po Shing Industrial Bldg.

    23 Tai Yau Street

    San Po Kong, Kowloon, Hong Kong

    PH 011-852-2323-8205